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  Other PDAs > News > E-Book Readers May Not Halt Publishers' Woes

E-Book Readers May Not Halt Publishers' Woes

By
November 2, 2009

Publishers hoping to halt a slide in sales with new electronic reading devices will struggle to get consumers to embrace them until the technology improves, experts say.

The gadgets -- such as Amazon.com's (NASDAQ: AMZN) Kindle and Barnes & Noble's new $259 Nook -- have created an enormous buzz in the publishing world and marketers hope they will become popular Christmas gifts.

In some respects the new devices still compare unfavorably to the tactile experience of the printed page and lack multiple functions of more advanced technology such as smartphones, industry experts say.

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