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SAN FRANCISCO -- Struggling smartphone maker Palm said Friday it is cutting its workforce, a move the company takes as it loses market share to rivals Apple and Research in Motion.

Spokeswoman Lynn Fox said the layoffs began last week, but she declined to say how many jobs would be cut.

Palm, which employs 1,050 workers, makes the Centro and Treo smartphones. The company's market share has been shrinking, with RIM's (NASDAQ: RIM) BlackBerry becoming the device of choice for the business set and Apple's iPhone a consumer phenomenon.

"The goal is to consolidate resources and focus our efforts more effectively," Fox said.

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