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It's Official: Ads on television Sunday night revealed the iPhone will launch at the end of this month. The iPhone commercials ended with, "Only on the new AT&T" and "Coming June 29."

If you would like to check the iPhone ads for yourself, they're up now on Apple's Web site. These ads cover a number of the iPhone's features.

With the iPhone, Apple hopes to take 1 percent of the smartphone market, about 10 million units, next year. That's a lofty goal. But if the unprecedented buzz the iPhone has generated is any indication, it just might be doable.

Steve Jobs recently revealed Apple's intention to open up the iPod/phone hybrid to third-party application development, which could make the iPhone even more attractive to current smartphone users - maybe even in the enterprise - who are used to having a lot of flexibility when it comes to enhancing and modifying the functionality of their devices.


Images taken from three iPhone television commercials.

A 4 GB edition of the iPhone will go for $499 and 8 GB model for $599 with a 2-year contract. Sorry, no discounts, as AT&T doesn't plan to subsidize the device. So the price you see is the price you get.

There should be plenty of room for Apple and AT&T lower prices eventually, should they choose to or it becomes necessary. Shortly after Apple introduced the iPhone in January, market research firm iSuppli estimated every iPhone has a gross profit margin of nearly 50 percent. If accurate, that would net Apple about $253 for every 4 GB model and $318 for each 8 GB mode sold.

The iPhone, which is black on the front and silver on the back, merges three gadgets into one: a mobile phone, Internet communications device, and iPod with touch controls based on Apple's Multitouch technology.

It's a quad-band GSM/EDGE ultra high-end feature phone that includes a 3.5-inch wide touch-screen display and is only 11.6 millimeters thick. Specs include a petite home button, a 2 megapixel camera on the back, speaker, microphone and iPod dock connector on the bottom, and a ring/silent switch and volume controls on one side.

There's a 3.5mm headset jack and a SIM card tray, of course. A light sensor controls screen brightness to save power, a proximity sensor tells the iPhone turn off the touch screen when you bring it to your ear, and an accellerometer automatically switches the iPhone to portrait or landscape mode, depending on how you're holding the device.

The iPhone, which runs on a slimmed down version of Mac OS X, includes Wi-Fi and Bluetooth 2.0, with the ability to switch from a cellular call to a WLAN automatically.

A feature called Visual Voicemail, developed with AT&T, allows users to view a listing of their voicemails, decide which messages to listen to, and then go directly to those messages without listening to prior messages.

Additional features include the ability to automatically merge calls to create a conference call, iChat-like text messaging, zoom in and out of pictures, PC and Mac synchronization, the Safari Web browser, HTML e-mail support, Yahoo!-based push e-mail, and the ability to handle Mac OS Dashboard widgets.

The iPhone syncs media (pictures, video, music, etc.) just like an iPod. Simply attach it to your computer and the files transfer automatically. The same goes for e-mail, contact information, calendar, notes, bookmarks and most other digital content on your desktop.

Cover Flow, available on an iPod for the first time, enables users to browse their music library by album cover artwork.