Once the iPhone is released in June, there will be a big discrepancy in the number of people who currently say they will buy the $500 iPhone from those who actually do. There will also be a big discrepancy in purchasing numers between different demographic age groups. Young people will care less about the actual functionalities of the product and more about the hype and “coolness” of it. Older business users are the exact opposite. Because of this, I think it would be a waste of AT&T’s resources to market towards business users (for the first generation iPhone anyways).There have been quite a few polls from different research firms showing a wide range of interest in the iPhone.
Change Wave Research: "9% of the population that is somewhat to very interested in getting the iPhone"
http://www.intomobile.com/2007/03/23/most-people-do-not-want-an-apple-iphone.html
Lets Talk: "52% of the surveyed users answering that they will NOT buy an iPhone"
http://www.intomobile.com/2007/03/18/current-music-phone-users-dont-want-an-iphone.html
PiperJaffray: “85 percent of high school students said they were already familiar with the multi-function Apple gadget, and of those students, 25 percent said they'd be willing to buy one at the previously announced $500 entry point.”
http://www.intomobile.com/2007/04/11/high-school-teens-ready-to-pay-500-for-an-iphone.html
Submitted by: TacoMan
Email: bigaligata@yahoo.com
Location: Los Angeles, CA
Date Added: 2007-04-24
